Jawed Habib

Jawed Habib Hair and Beauty Limited is a renowned Indian company specializing in hair and beauty services. Founded by Jawed Habib, a celebrated hair stylist, the company operates a widespread chain of salons across India. The brand is synonymous with quality and accessibility and caters to a diverse clientele seeking exceptional beauty experiences.

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About the Project

JHHBL faced challenges in enhancing its online presence, increasing customer engagement, and strengthening its brand authority in the digital space. The company needed to improve its online visibility, particularly in search engine rankings, and lacked a targeted approach in its social media and content marketing strategies. Additionally, there was a need for effective utilization of analytics to gain market insights and track the performance of digital initiatives.

FictiveBox implemented a comprehensive digital strategy for JHHBL, focusing on targeted social media campaigns, data-driven content marketing to strengthen brand authority focusing, and SEO for better online visibility. We also utilized advanced analytics for performance tracking and market insights to enhance online presence and customer engagement.

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Solutions

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Tailored social media campaigns to reach and engage with specific customer segments.

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Data-driven content marketing to attract and retain JHHBL's target audience.

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Personalized digital advertising to reach potential customers with customized messaging and offers.

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Search Engine Optimization (SEO) to improve JHHBL's online visibility by ranking higher in search engine results pages.

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Influencer partnerships and collaborations to broaden JHHBL's reach and credibility in the market.

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Advanced analytics integration to offer insights into customer preferences and campaign performance.

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Business Impact

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Increased customer engagement and expanded JHHBL's market reach by 44%, which enhanced brand presence and customer base growth.  

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Increased audience retention by 30%, which contributed to stronger brand loyalty and sustained customer interest.  

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Elevated conversion rate by 35% by turning potential leads into loyal customers through personalized advertising.  

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Improved JHHBL's online presence, leading to a 40% increase in organic website traffic and better search engine rankings.  

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Amplified brand image through strategic market positioning and brand management techniques.  

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Streamlined digital infrastructure, leading to a significant reduction in overhead costs for JHHBL.  

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FictiveBox's story of assisting globally
recognized Hair & Beauty brand in
increasing market reach by 44%
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